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Key Stage 4: Business Studies

The department offers the OCR Cambridge National in Enterprise and Marketing level ½ certificate.

Content of course

Unit R064: Enterprise and marketing concepts 

  • Understand how to target a market.
  • Understand what makes a product or service financially viable.
  • Understand product development.
  • Understand how to attract customers.
  • Understand how to set up a business.

Unit R065: Design a business proposal 

  • Identify the customer.
  • Complete market research.
  • Develop a solution for a business problem.
  • Review if the business is viable.

Unit R066: Market and pitch a business proposal 

  • Develop a brand.
  • Plan, deliver, and evaluate a business pitch.

Assessment

You will have 1 exam and 2 coursework projects:

  • Exam 1 (50%) Unit R064: Enterprise and marketing concepts (1 Hour 30 Minutes)
  • Coursework (25%) Unit R065: Design a business proposal
  • Coursework (25%) Unit R066: Market and pitch a business proposal