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Key Stage 4: Business Studies

OCR Cambridge National In Enterprise And Marketing Level 1/2 Certificate (Ending July 2023)

The department offers the OCR Cambridge National in Enterprise and Marketing level ½ certificate.

Content of course

Unit R064: Enterprise and marketing concepts 

  • Understand how to target a market.
  • Understand what makes a product or service financially viable.
  • Understand product development.
  • Understand how to attract customers.
  • Understand how to set up a business.

Unit R065: Design a business proposal 

  • Identify the customer.
  • Complete market research.
  • Develop a solution for a business problem.
  • Review if the business is viable.

Unit R066: Market and pitch a business proposal 

  • Develop a brand.
  • Plan, deliver, and evaluate a business pitch.

Assessment

You will have 1 exam and 2 coursework projects:

  • Exam 1 (50%) Unit R064: Enterprise and marketing concepts (1 Hour 30 Minutes)
  • Coursework (25%) Unit R065: Design a business proposal
  • Coursework (25%) Unit R066: Market and pitch a business proposal

 

OCR Cambridge National Enterprise and Marketing Level 1/2 (J837) – Starting September 2022

Cambridge National in Enterprise and Marketing encourages you to develop the skills and applied knowledge you’ll need in the business and enterprise sector. It is a vocational qualification, equivalent in value as a GCSE and contains both practical and theoretical elements.

As part of the Cambridge National, you’ll cover:

  • applying real life business techniques to understand your customers and develop a product
  • how businesses attract and keep their customers
  • researching and designing your own business proposal – complete with facts and figures
  • how to research potential customers, present data and act on feedback
  • preparing a business proposal and pitching your idea
  • how to develop a brand identity and promote your product.

 

Assessment Overview – The qualification consists of 3 Mandatory Units

UNIT

MARKS

DURATION

Assessment type

R067: Enterprise and Marketing Concepts

70

1 hour 15 minutes

Written paper, OCR set and marked

R068: Design a Business Proposal

60

Approx. 10-14 hours

NEA OCR Set Brief

Centre-assessed tasks, OCR moderated

R069: Market and Pitch a Business Proposal

60

Approx. 10-14 hours

NEA OCR Set Brief

Centre-assessed tasks, OCR moderated

 

Course Content

R067: Enterprise and marketing concepts

In this unit, students will learn how market research gives an entrepreneur an insight into the wants and needs of their customers, so that products and services can be developed to satisfy them. It also complements other competing products and services on the market to ensure a financially viable business.

As well as understanding the target market’s needs, students will learn how the marketing mix elements must be carefully blended to enhance business performance. They will examine each element individually and explore the decisions that an entrepreneur needs to make. They will learn about the types of ownership for an enterprise and sources of capital available. Running a successful enterprise can be tough, but there is a lot of support available, which students will learn about so that they can understand how to obtain timely and appropriate guidance.

 

R068: Design a business proposal

In this unit, students will learn how to develop market research tools and use these to complete market research. They will use their research findings to decide who their customers will be, create a design mix and produce product design ideas.

To help decide on the final design, students will gain feedback and then assess the strengths and weaknesses of their initial ideas. They will complete financial calculations to determine whether the proposal is likely to make a profit. They will use the evidence generated to decide whether they think that the new product is likely to be financially viable.

On completion of this unit, students will have gained some of the essential skills and knowledge needed if they want to start a business, but also the transferable skills of creativity, self-assessment, providing and receiving feedback, research and evaluation. The skills and knowledge developed from this unit will also be transferable to further learning in and when completing unit R069 Market and pitch a business proposal.

R069: Market and pitch a business proposal

In this unit, students will learn how to design a brand which will make their product stand out in the market, before creating a promotional campaign to get the brand noticed by customers. Their promotional campaign will include choosing different methods of promotion which they think are most suitable for their target customers. They will then need to create a presentation to pitch to an audience. To help prepare for this, they will first practise in front of their peers, asking them to review the presentation and feedback ways to improve it. They will also need to offer feedback to others in the group about their pitches. After delivering their professional pitch to an audience, they will reflect on their pitching skills, brand, promotional campaign and the likely success of the product.

On completion of this unit, students will have gained some of the essential skills and knowledge needed to start a business. They will also have gained the transferable skills of creativity, self-assessment, providing and receiving feedback, communication and evaluation.

Future opportunities

By developing applied knowledge and practical skills in setting up and running a successful business enterprise, this course will help give you the opportunity to progress on to a Cambridge Technical in Business (offered at St. Peter’s Sixth Form) or A Level Business, a T Level in Digital Business, or an apprenticeship before starting university or work. Careers in Business could take you anywhere – from working in top city offices to launching your own business and being an entrepreneur.

You’ll develop a range of skills which will help you succeed in other subjects too. These skills include:

  • analytical skills
  • creative thinking
  • digital presentation skills
  • research and planning
  • problem solving
  • verbal communication and presentation skills.

No matter what you progress on to, the transferable skills you’ll learn from Enterprise and Marketing will prepare you for your future. Developing the ability to communicate confidently will make you stand out from the crowd.

 

Link to Specification

https://ocr.org.uk/Images/610949-specification-cambridge-nationals-enterprise-and-marketing-j837.pdf

Parent/Carer and Student Guide to Cambridge Nationals

https://ocr.org.uk/Images/641258-a-student-and-parents-guide-to-cambridge-nationals.-.pdf