Key Stage 4: Business Studies

The department offers the OCR Cambridge National in Enterprise and Marketing level ½ certificate.

Content of course

Unit R064: Enterprise and marketing concepts 

• Understand how to target a market.
• Understand what makes a product or service financially viable.
• Understand product development.
• Understand how to attract customers.
• Understand how to set up a business.

Unit R065: Design a business proposal 

• Identify the customer.
• Complete market research.
• Develop a solution for a business problem.
• Review if the business is viable.

Unit R066: Market and pitch a business proposal 

• Develop a brand.
• Plan, deliver, and evaluate a business pitch.

Assessment

You will have 1 exam and 2 coursework projects:

• Exam 1 (50%) Unit R064: Enterprise and marketing concepts (1 Hour 30 Minutes)
• Coursework (25%) Unit R065: Design a business proposal
• Coursework (25%) Unit R066: Market and pitch a business proposal